Founder Dennie Wallace has a reputation that is unparalleled, with his classical yet bold style, discerning sense of smell and unique brand of creativity. As a pioneer and driving force in the Middle Eastern home fragrance industry, 2016 saw the launch of Wallace And Company; the region’s first home fragrance brand.

Working alongside master perfumers, product designers and manufacturers across the globe, Dennie has put Wallace & Co. at the forefront of the home fragrance industry. In addition to Wallace & Co., Dennie has created unique fragrance collections for over 200 luxury fashion houses and leading hotels.

Dennie and his team work tirelessly to bring magic to the Wallace And Company. brand, filling homes throughout the region with an exquisite range of niche scents.