Founder Dennie Wallace has a reputation that is unparalleled, with his classical yet bold style, discerning sense of smell and unique brand of creativity. As a pioneer and driving force in the Middle Eastern home fragrance industry, 2016 saw the launch of Wallace & Co.; the region’s first home fragrance brand.



Working alongside master perfumers, product designers and manufacturers across the globe, Dennie has put Wallace & Co. at the forefront of the home fragrance industry. In addition to Wallace & Co., Dennie has created unique fragrance collections for over 200 luxury fashion houses and leading hotels.



Dennie and his team work tirelessly to bring magic to the Wallace & Co. brand, filling homes throughout the region with an exquisite range of niche scents.